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Superior Dental Sales

About Us
Since the early 1970s, Larry Wicks has provided a wealth of knowledge in the dental industry as an independent dental sales representative. In 2021, his stepson and business partner, Ken Metcalf, joined forces. Together we combine years of sales experience, excellent customer service, and a broad knowledge of the dental equipment that we proudly represent. We have great relationships with the major distributors, independent dealers, and dentists in the Midwest. Our territory is MN, WI, SD, ND, IA and NB. As always, we appreciate your support and feel free to contact us anytime.
Ken & Larry

Superior Dental Sales Team
Independent Manufacturer's Representatives


Ken Metcalf
Larry Wicks
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